Turning Passion Into Purpose: Lessons Learned from A Lifetime Volunteering

Heather Geronemus is the Director of Public Relations and Corporate Social Responsibility. She is very well-known in South Florida as a professional, community leader, and social influencer.

Ultimate Software is a Gold sponsor with Emerge Broward.

More about Heather:

Heather began her career at Ultimate Software in Marketing in 2010, promoting the company’s cloud based-human capital management solutions. Heather now serves on the Public Relation team for the firm, overseeing Media, Customer & Community Relations.

Heather remains actively involved with the South Florida community. Following the loss of her father to a drunk driver in 2009, Heather took a leadership role in Fort Lauderdale’s Mothers Against Drunk Driving organization. She established and chaired the Annual Walk Like MADD & MADD Dash Fort Lauderdale, raising over 1.75 million dollars for MADD. In addition, she regularly represents MADD with local, state and federal elected officials, travelling to Washington D.C. to meet with Florida’s Congressional and Senatorial delegations. Her work has been profiled in People Magazine, the Sun Sentinel, and she has appeared on NBC, ABC and CBS to discuss issues and efforts to fight drunk driving.

Heather’s charitable commitments also extend to the National Multiple Sclerosis Society, where she supports fundraising and awareness events.

Heather serves on the Board of Trustees of her alma mater, Pine Crest School. She is a member of the Advisory Board of Cystic Fibrosis as well as the American Heart Association’s Executive Cabinet. She also serves on the Broward Sheriff’s Foundation Board of Directors, the Winterfest Boat Parade’s Boards of Directors, and the Emerging Leaders Council of the Greater Fort Lauderdale Alliance.

Heather was honored to be named as one of South Florida Business Journal’s 40 Under 40 in their 2014 Class and recognized as an Up & Comer for Public Relations by South Florida Business & Wealth Magazine. In 2016 Heather was featured as one of Gold Coast Magazine’s Powers for Good. In 2017 Heather was featured as one of inWeston Magazine’s 20 Under 40 and was named a Woman of Distinction by March of Dimes. In 2018, Heather was named Humanitarian of the Year by the Emerald Society. Heather is a graduate of Leadership Broward.